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Privacy Policy of Datashop24.com

1. Data protection at a glance

General notes

The information presented below is a simple overview of what happens to your personal data when you visit our website. Personal data is all data by which you can be identified. You can find detailed information on data protection in our Privacy Policy mentioned in this text.

Collecting data on our website

Who is responsible for collecting data on this website?

The processing of data on this website is carried out by the website operator. Contact details can be found on the website.

How is your personal data collected?

First of all, we obtain the data you provided us with during the registration process. This may be, for example, data entered in the contact form.

Besides, data is also automatically collected by our IT systems when you visit the website. This is mainly technical data (e.g. web browser, operating system or page load time). This data is collected automatically when you interact with our website.

What we use your personal data for?

Some data is collected to ensure that our website is error-free. Other data can be used, among others, to analyse user behaviour.

What are your rights as a data subject?

You have the right to receive information about the origin, recipient and purpose of storing your personal data, free of charge and at any time. You also have the right to request to correct, block or delete your stored personal data. For any request and in case of further questions about the personal data, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to appeal against a decision to discontinue the processing of your personal data to the relevant supervisory authority.

You also have the right to request to restrict the processing of your personal data in certain circumstances. For details, see the data protection statement under “Right to restrict of processing”.

Analytical tools and tools of third parties

Whenever users visit our website, their behavior is monitored and can be statistically evaluated. This is done primarily by means of cookies and so-called analytical programs. The data used to conduct the analysis of the browsing behaviour is usually anonymous; and it does not involve identifying your computer. You can object to the analysis of your personal data, or prevent it by not using certain tools. For details, see the following data protection declaration.

You can object to the analysis of your personal data. For more detailed information about the possibilities of objection to analysis of personal data, see the Privacy Policy.

2. General notes and compulsory information

Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data are data with which you can be personally identified. This privacy policy explains what kind of data we collect and what we use it for. Furthermore, it explains how we do this and for what purpose.

It needs to be pointed out that the data transmission over the Internet (e.g. communication by e-mail) may have security gaps. Therefore complete protection of data against access by third parties may not be possible.

Note on the responsible body

The person responsible for the processing of personal data on this website is:

Pumox GmbH
John-F.-Kennedy-Str. 5
34128 Kassel

Phone: 0049 56147395330
E-Mail: [email protected]

The responsible body is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (such as names, e-mail addresses, etc.).

The withdrawal of consent to data processing

Many data processing operations are only possible with the express consent of the user. The data subject has the right to withdrawal the consent to data processing at any time. For this purpose, you need to send us an informal notification by e-mail. Nonetheless, the legality of the data processing carried out up to the time of the withdrawal remains unaffected.

The right to object to collecting and processing of the personal data in special cases and Direct Advertising (Art. 21 of GDPR)

If the processing of the personal data is carried out on the basis of Art. 6 par. 1 point (e) or (f) of GDPR, you have the right to object to the processing of your personal data at any time on grounds relating to your particular situation, including profiling based on those provisions. The respective legal basis on which the data processing is based can be found in the Privacy Policy. If you use your right to object to data processing, we will cease it unless we can prove that there compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims ( Art. 12,18 of GDPR).

If your personal data are processed for direct marketing purposes, you shall have the right to object at any time to processing of personal data concerning you such marketing, which includes profiling to the extent that it is related to such direct marketing. Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes (Art. 12 of GDPR).

Right to lodge a complaint with a supervisory authority

In the case of infringements of the DPAs, the persons concerned have a right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected infringement to the regulation. This right of lodging a complaint is without prejudice to other administrative or judicial remedy.

Right to data portability

Where the processing of personal data is carried out by automated means, you have the right to receive your personal data, which you willingly provided to a controller in a structured, commonly used, machine-readable and interoperable format; and to transmit it to another controller, if it is technically feasible.

Secure Sockets Layer (SSL) and Transport Layer Security (TLS)

For security reasons and in order to protect the transmission of confidential content, such as orders or inquiries send by the customers, this site uses SSL or TLS encryption. You can recognize an encrypted connection by observing your browser’s address line. Web addresses of secure sites begin with “https://” instead of “http://”

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Encrypted Website Payments

Payment processing requires billing data. Therefore after concluding a contract with payment obligation, you should provide us with your payment details (such as account number for pre-authorised debit).

Payment transactions made by using ordinary means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an SSL or TLS encrypted connection. An encrypted connection can be recognized by the fact that the address line of the browser changes from “http://” to “https://” The padlock icon displayed in a web browser also indicates an encrypted connection.

In the case of encrypted communication, payment details that you submitted to us cannot be read by any unauthorized third party.

Information, blockage, removing, correcting

Within the framework of the applicable legal provisions, you have the right to receive information about the origin, recipient and purpose of storing your personal data, free of charge. You also have the right to request to correct, block or delete your stored personal data. For any request and in case of further questions about the personal data, you can contact us at any time at the address given in the imprint.

Right to restrict processing

You have to right to obtain from the controller restriction of processing your personal data. You can contact us at any time at the address given in the imprint. The right to restrict processing is applicable in the following cases:

If you have restricted the processing of your personal data under the paragraph 1 of GDPR, such data may be processed – with the exception of their storage – only with your consent or for establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

The right to object the processing of personal data for direct marketing purposes

It is forbidden for any third party to use the contact data published in the legal notice to send advertising materials that have not been expressly ordered. The operators of the websites reserve the right to take legal action in case of sending unsolicited advertising information, such as spam mails.

3. Data Protection Officer (DPO)

Data Protection Officer required by law

We have appointed a data protection officer for our company.

Jacek Gehrke
John-F.-Kennedy-Str. 5
34128 Kassel

Phone: 004956147395330
E-Mail: [email protected]

4. Cookies & data collection

A lot of websites use the so-called “cookies.” Cookies do not damage your computer and do not contain any viruses. We use cookies to make our offer more user-friendly, more effective and safer. Cookies are small text files that are placed on your computer by websites that you visit.

The kinds of cookies that our website uses the most often are the so-called “session-cookies”. They expire shortly after you close your browser. Other cookie information are stored on your computer until you delete them. Those kinds of cookies enable us to recognize your browser next time you visit the website.

You can set up your browser in such a way that it informs you about the cookie settings and that it allows cookies only in individual cases. You also can exclude the acceptance of cookies in certain cases or in general and activate the automatic deletion of cookies when the browser is closed. Note that if you disable cookies, the functionality of this website may be limited.

Cookies, which are necessary for the electronic communication or for the provision of certain functions you require (e.g. shopping cart function), are stored on the basis of Rec. 30 of GDPR. The website operator has a legitimate interest in the storage of cookies for the error-free and optimised provision of his services. Insofar as other cookies (e.g. cookies used to analyse your surfing behaviour) are stored, these are treated separately in this data protection declaration.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which are automatically submitted to us by your browser. These are:

Data obtained from the server log is not combined with data from other sources.

These data shall be collected pursuant to Rec. 30 of GDPR. The website operator has a legitimate interest in the error-free display and optimisation of his website – for this purpose the server log files should be recorded.

Contact form

If you send us enquiries via the contact form, your personal data displayed in it, including the contact data you provide there, will be stored in order to process the enquiry and in case of follow-up questions. We will not pass on this data any third party without your consent.

The data that you provided us with during the registration are processed on the basis of Art. 6 par. 1 point (e) or (f) of GDPR. Consent may be withdrawn at any time. For this purpose, it is sufficient to send us an informal notification by e-mail. Withdrawal shall not affect the lawfulness of data processing that has already been carried out.

The data that you filled in in the contact form will be stored until you request us to delete it, revoke your consent for storage or if the purpose for which the data was stored will no longer apply (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry (including all personal data such as name) will be stored and processed by us for in order to process your request. We will not pass on this data to any third party without your consent.

This data is processed on the basis of Art. 6 par. 1 point (e) or (f) of GDPR. If your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases the processing is based on your consent (Art. 6 par. 1 point (e) of GDPR) and/or on our legitimate interests (Art. 6 par. 1 point (f) of GDPR), as we have a legitimate interest in the effective processing of the requests addressed to us.

The data sent to us via enquiries will be stored by us until you request to delete it, revoke your consent for storage or if the purpose for which the data was stored will no longer apply (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration on this website

In order to use additional features of the website, you need to register. The data you enter into the system during the registration process is used by us only for the purpose of enabling you to properly use of offer or service for which you have registered. The mandatory data requested during the registration must be provided in full; otherwise the attempt to register will be rejected.

If there are any significant changes, such as those in the scope of the offer or important technical ones, the customers will be informed by them via E-Mail.

The data that you provided us with during the registration are processed on the basis of Art. 6 par. 1 point (e) or (f) of GDPR. Consent may be withdrawn at any time. For this purpose, it is sufficient to send us an informal notification by e-mail. Withdrawal shall not affect the lawfulness of data processing that has already been carried out.

The data collected during the registration is stored by us for as long as you are registered on our website and is then deleted. Legal retention periods remain unaffected.

Data transfer upon conclusion of contract for online shops, dealers and dispatch of goods

We only pass your personal data on to third parties if this is necessary for the execution of the contract, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the handling of payments. A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The data is processed on the basis of Art. 6 par. 1 point (e) or (f) of GDPR, which allows processing of the data for the purposes of fulfilling a contract or to implement pre-contract measures.

5.Analytics tools & Google Ads

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. 1600 Amphitheatre Parkway Mountain View CA 94043, USA.

Google Analytics uses the so-called “cookies” Cookies are text files that are stored on your computer and allow analysing the use of the website. The information about your use of the website generated by the cookies is usually sent to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this type of analytical tool are based on Rec. 30 of GDPR. The website operator has a legitimate interest in analysing users’ behaviour in order to optimise both website and advertising.

IP Anonymization

On our website we activated the function of IP Anonymization. This means that before your IP address will be forwarded to the server in the USA, it will be shortened by Google in the Member States of the European Union or other countries that are signatories to the Agreement on the European Economic Area. Full IP address is transmitted to a Google server in the USA only in exceptional cases and then it is shortened there. On behalf of the operator of this website, Google will use the information collected for the purpose of evaluating your use of the website, compile reports on website activity and provide other services related to the use of the website and the Internet to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be stored by Google with other data that it collects.

Browser Plugin

It is possible to block the function of saving “cookies” by adjusting the settings of your browser. However, please note that in this case there is a risk that you may not be able to use all the functions of this website. You can prevent the transmission of data by cookies relating to the use of the website (including your IP address) to Google and the processing of this data by Google by installing the plug-in available on your browser at https://tools.google.com/dlpage/gaoptout?hl=en.

The right to object

You have the right to object the processing of your data by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the processing of your information during future visits to this site: Disable Google Analytics.

For more information about the processing of your data by Google Analytics, please familiarize yourself with Google’s data protection statement at: https://support.google.com/analytics/answer/6004245?hl=en.

Order processing

We have concluded a contract with Google concerning order processing and are fully implementing the strict requirements of the German data protection authorities when using Google Analytics.

Demographics data in Google Analytics

This website uses the function of “demographic reports” by Google Analytics. It allows us to create reports containing information about the age, gender and interests of visitors of our site. This data is derived from interest-based advertising from Google and from visitor data from external providers. This data cannot be attributed to a specific person. It is possible to deactivate this function at any time by means of adjusting the advertising settings in your Google account or generally by prohibiting the data processing by Google Analytics, as shown under “The right to object”.

Remarketing with Google Analytics

Our websites use the function of Remarketing of Google Analytics together with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function allows you to link target advertising groups created by means of Remarketing of Google Analytics, Google AdWords and Google DoubleClick on different devices. In this way, interest-linked personalised advertising messages are tailored to you depending on your previous use and behaviour when browsing the site on a single end device (e.g. a mobile phone). Personalized messages can also be displayed on another end device (such as a tablet or computer).

If you agree to the display of personalized messages, Google will link both your browser and application history to your Google Account. In such a way, the same personalized advertising messages will be displayed on any device you sign in to by using your Google Account.

In order to support the function of creating the personalized messages, Google Analytics records users’ IDs, which are authenticated by Google and temporarily linked to our Google Analytics data in order to define and create target groups for advertisements purposes on different devices.

There is a possibility of not agreeing to remarketing/directing on different devices by deactivating personalized ads in your Google Account; to do so, use the link: https://www.google.com/settings/ads/onweb/.

The summary of the data collected in your Google Account is based solely on your consent, which you can give or withdraw to Google (Art. 6 par. 1 point (e) of GDPR). In the case of processing of data that are not merged with your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of data is based on Art. 6 par. 1 point (f) of GDPR. The legitimate interest results from the fact that the website operator has an interest in the anonymised analysis of the website visitors for advertising purposes.

For information about the mentioned and about data protection rules, please see Google’s Privacy & Terms at: https://policies.google.com/technologies/ads?hl=en.

Google AdWords and Google conversion tracking

This website uses Google AdWords. AdWords is an online advertising program run by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Within the framework of Google AdWords we use the so-called “conversion tracking tools”. When you interact with an ad created by Google, a cookie is set for conversion tracking. Cookies are small text files that are stored on your computer by your browser. These cookies lose their validity after 30 days and are not used to track you down If you visit certain pages of this website and the cookie has not expired, both Google and we may recognize that you clicked on the ad that redirected you to that page.

Each Google AdWords advertiser receives a different cookie file to for conversion-tracking purposes. It is therefore not possible for cookies to be tracked through the websites of different advertisers. Information that is collected by using conversion-tracking cookies is used to create conversion statistics for AdWords customers who have chosen to use the function. This enables us to get the information about the total number of users who clicked on our ads and were moved on to our website through the conversion tracking tag. Any detailed information about individual users are not transferred. If you do not want to participate in the tracking, you have the right to object the Google Conversion Tracking cookie by changing the appropriate settings in your browser. The tracking data will then not be included in the statistics.

The storage of the ‘conversion of cookies’ and the use of this tracking tool are based on Art. 6 par. 1 point (f) of GDPR. . The website operator has a legitimate interest in analysing users’ behaviour in order to optimise both website and advertising.

For more information about Google AdWords and Google conversion tracking, please see Google’s Privacy & Terms at: https://policies.google.com/privacy?hl=en.

You can set up your browser in such a way that it informs you about the cookie settings and that it allows cookies only in individual cases. You also can exclude the acceptance of cookies in certain cases or in general and activate the automatic deletion of cookies when the browser is closed. Note that if you disable cookies, the functionality of this website may be limited.

6.Plugs and tools

Google Web Fonts

This website uses so-called web fonts provided by Google to uniformly display various types of fonts. Google fonts are installed locally. There is no connection to Google servers.

Google Maps

This site uses Google Maps service via API. The provider is Google Inc., based in 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

In order to properly use the Google Maps function, your IP address needs to be saved. The information about your IP is usually transmitted to a Google server in the USA and stored there. The operator of this website has no influence over the transmission of data.

We use Google Maps in order to attractively present the content of our website and to make it easier for you to navigate it. This constitutes a legitimate interest within the meaning of the Art. 6 par. 1 point (f) of GDPR.

For more information about the processing of your data, please please see Google’s Privacy & Terms at: https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The supplier of which is Google Inc., based in 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

ReCAPTCHA aims to check whether the data which is put on our websites (e.g. in the contact form) is carried out by a person or an automated program. For this purpose, ReCAPTCHA analyses the visitor’s behaviour based on various characteristics. The analysis starts automatically as soon as the visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. the IP address, the time the website user stays on the site or the mouse movements made by the user). The data collected during the analysis is transferred to Google.

The analyses conducted by reCAPTCHA work completely in the background. Visitors of the website are not informed about the fact that the analysis is being conducted.

The processing of the data is based on the Art. 6 par. 1 point (f) of GDPR. The website operator has a legitimate interest in protecting its internet offers against automated tracking and spam.

For more information about Google reCAPTCHA and about the Privacy & Terms, please see: https://policies.google.com/privacy?hl=en and https://www.google.com/recaptcha/intro/android.html.

7. Ordering from the online store

The following information applies to the processing of data obtained in connection with an order in the online shop on our website.

User account

On our website you can create a user account during the process of registration. The personal data provided will be processed solely for the purpose of allowing you to properly use the offer. Note that the data stored during the registration will not be passed on to unauthorized third parties, unless processes of placing an order and registering are conduced concurrently.

During the registration the following data is processed:

(1) IP address
(2) Date and time of registration
(3) Name and surname
(4) Address
(5) E-Mail

By registering on our website, you can place orders in the future without having to enter your data again. The legal basis for the storage of these data results from Article 6 point (b) GDPA (the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract).

Order

In case of order fulfilment, we will use the personal data that you provided us with in order to fulfil our contractual obligations. When placing an order, the following data is processed and stored:

(1) IP address
(2) Date and time of registration
(3) Name and surname
(4) Address
(5) E-Mail

The legal basis for the storage of these data results from Article 6 point (b) GDPA (conclusion of contract).

Payment process

In order to carry out the payment processing, we only store the means of payment specified by you if you opt for bank transfer. Otherwise, the purchase price is paid via PayPal (Europe) with its registered office in S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. You do not need a PayPal Europe user account to make a payment on our website. In addition to the payment details (direct debit or credit card bank details), PayPal Europe also processes also the following data:

(1) Name and surname
(2) Address
(3) E-mail
(4) IP address

Neither payment details nor other personal data is passed on by us or PayPal to third parties who are not involved in the implementation of the contract and payment processing.

Please note that PayPal Europe works with credit reference agencies. Therefore, it is possible that your data will be sent to the companies listed by PayPal Europe in the data protection declaration provided on the website. You can view the PayPal data protection statement here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en_EN

The legal basis for the storage of these data results from Article 6 point (b) GDPA.

8. Newsletter

Our website has a newsletter in which we inform its recipients about our services (newsletter subscription). To receive such information newsletter, you need to subscribe to our newsletter. The data, which you enter to our system during registration will be sent to us and used only for the purpose of sending the newsletter.

This includes:

(1) Given E-Mail
(2) IP address
(3) Date and time of registration

The e-mail address and the aforementioned personal data are processed in order to deliver the newsletter. Moreover, personal data is used to prevent misuse of both our e-mail and the one you provided.

The voluntarily given data enables us to provide you with more specified information about our offer. However, it is not required for sending the newsletter.

We use “MailChimp” to send you E-Mails, a platform of Rocket Science Group, based in LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The mentioned data is sent to this company in the context of order processing in accordance with Article 28 par. 3 of GDPR, i.e. the data is neither used by the company for direct correspondence with you nor passed on to third parties. Rocket Science Group, LLC has been certified under the EU-US Privacy Shield.

We evaluate the behaviour of our newsletter recipients and can assess the opening speed and click rate. We can assign this behaviour to individual newsletter recipients. This is done in order to make our newsletter even more interesting and to adapt it to the needs of interested parties.

In order to receive e-mail newsletter, consent is necessary due to the Personal Data Protection Act (of Art. 6 par. 1 point of GDPR).

Termination of the newsletter subscription and thus the possibility to withdraw consent to data processing is possible at any time. For this purpose, each e-mail of our newsletter contains an appropriate link to enable you to unsubscribe from email subscriptions.

9. Social media plugins

Our website uses so-called social media plugins, through which the customer has the ability to display the content of the website and to distribute it on various platforms.

If you are a member of one of any of the mentioned platforms, the platform operator can allocate both content and functions to your user profiles. The purpose of collecting data and their further processing by the platform operators can be found in their privacy policy.

Facebook is operated by Facebook Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook’s privacy policy is available at: https://www.facebook.com/about/privacy/

An opt-out is possible here: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com

Twitter is operated by Twitter International Company, One Cumberland Place, based in Fenian Street.

Dublin 2, D02 AX07, Irlandia. Twitter privacy policy is available at: https://twitter.com/en/privacy

An opt-out is possible here: https://optout.aboutads.info

Pinterest is operated by Pinterest Inc, 651 Brannan Street, San Francisco, CA 94103, USA.

Pinterest’s privacy policy is available at https://policy.pinterest.com/en/privacy-policy

An opt-out is possible here: http://www.youronlinechoices.com

LinkedIn is operated by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland. The privacy policy can be viewed here: https://www.linkedin.com/legal/privacy-policy
An opt-out is possible here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

The data processing is based on our legitimate interest, i.e. the optimisation of our offer and our products in accordance with Art. 6 par. 1 point (f) of GDPR.